Meta Beer | Nostalgic Campaign
Meta Beer is seeking to build upon its 30 years of excellence, and establish a stronger foothold in Ethiopia. As such we aim to do Introduce a new taste of look that's both refreshing and high quality to the people
Process
The visual identity is modern and trendy, yet retain a sense of classic elegance and timelessness.
Our design tried to communicate the refreshing and high-quality nature of the beer.
We tried to use wood and grain texture for the visuals. It was very effective choice, especially we wanted to evoke feelings of:
Tradition and Craftsmanship: Wood is often associated with traditional brewing methods and the natural origin of ingredients.
Warmth and Authenticity: A wood grain texture can create a sense of warmth, approachability, and genuine quality.
Natural and Organic: To emphasizes natural ingredients or a connection to the land, wood grain can reinforce this message.
Premium and Refined: To convey a sense of sophistication and high quality.
