Elevating M-Pesa's Visual Identity
As an Art Director at Berry Advertisement, I contributed to Safaricom's M-Pesa brand campaign by developing innovative and visually appealing designs that resonated with the target audience.
Process
Visual Identity Guidelines: Ensure social media visuals are consistent with the overall brand identity (logo, colors, fonts, imagery).
Design and Development: Create visually appealing and engaging visuals using design tools like Adobe Photoshop, Illustrator, or blender software.
Image Sizing: Optimize images for each platform to ensure they display correctly.
Accessibility: Consider accessibility guidelines to make your content inclusive.
Templates: Create reusable templates to streamline the design process and maintain consistency.
Content Formats: Determine the most effective content formats for each platform
