Research and Discovery: Analyze the current brand, its strengths and weaknesses design wise.

Target Audience Research: Understand the demographics, psychographics, needs, and preferences of the target audience.

Competitive Analysis: Research competitors' visual identities to identify opportunities for differentiation.

Brand Strategy Workshop: understand the brand's mission, vision, values, personality, and unique selling proposition (USP). This is crucial for guiding the visual direction.

Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and shapes, ensuring consistency throughout the materials. We also created a style guide to maintain design consistency in future updates.